Social Media Training Day in Port St. Lucie

Social Media Training Day in Port St. Lucie
Join us for a Social Media Training Day in Port St. Lucie. Designed for elected officials and municipal employees alike, this FREE class will cover the basics of municipal social media use before diving into more advanced management. Topics include public records, best practices in policy development, understanding algorithms and creating compelling content. The class begins at 9:00 a.m. and parking is free. Lunch will be provided between 12:00 pm - 1:00 pm. Please indicate dietary restrictions, below. We look forward to seeing you!

Agenda – Social Media for Municipal Use 

The Foundations of Municipal Social Media – 9:30 AM-12:00 PM
"Share," "Like,” "Friend," "Tweet" and "Retweet." Social media has not only changed our use of familiar words, but continues to alter the way we communicate with our residents and each other. We will begin the day with an overview of contemporary social media platforms and explore best practices to guide both personal and public service usage of social media. We will provide practical advice on why you want to be engaged on social media and how to avoid some of the common pitfalls as both participants and as consumers through the development of sound policy for both elected officials and staff in your city.
Social Media 2.0: Algorithms, Aggregators, Analysis – 1:00 PM-3:30 PM
You mean there is a science to it? That’s right. To get the most out of your social media efforts, you must first understand how the various newsfeeds work and then learn how to ensure your content is seen by its intended audience. We will provide professional tips to create compelling content designed to take the guesswork out of your social media planning, as well as showcase various tools to help you work smarter, not harder, and take your city’s social presence to the next level.
6/19/2018 9:30 AM - 3:30 PM
Port St. Lucie Community Center 2195 S.E. Airoso Blvd. Port St. Lucie, FL 34984

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